Ingredient Standards
Standards You Can Read, and Trust
At Steviva, ingredient standards aren’t a marketing checklist, they’re the foundation of everything we make.
Reducing sugar only works when the replacement ingredients are chosen with intention. That means understanding not just where an ingredient comes from, but how it behaves, how it’s processed, and how it shows up on a label.
Our standards exist to remove uncertainty and earn long-term trust.
Our Core Ingredient Principles
Every ingredient used in a Steviva product must meet all three of these criteria:
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Purposeful – It serves a clear functional or sensory role
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Understandable – Consumers can recognize and understand it
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Defensible – It stands up to scrutiny from food scientists, nutrition professionals, and informed consumers
If an ingredient fails one of these tests, it doesn’t make the cut.
What We Don’t Use
We believe trust is built as much by exclusion as inclusion. Steviva products are formulated without:
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Artificial sweeteners
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Artificial colors or flavors
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Hidden fillers or bulking agents
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Marketing-driven additives
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Ingredient substitutions made solely for cost savings
We don’t hide behind vague terms or proprietary blends designed to obscure what’s really inside.
What We Do Use
Steviva focuses on naturally derived sweeteners and supporting ingredients that are well-characterized and widely understood.
Depending on the application, our formulations may include:
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Plant-derived sweeteners such as stevia and monk fruit
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Rare sugars like allulose
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Functional ingredients selected to improve balance, mouthfeel, and usability
Every ingredient is chosen for how it performs in real recipes — not how it sounds in marketing copy.
Clean Label Means More Than Fewer Words
For us, clean label isn’t about having the shortest ingredient list possible. It’s about having an honest ingredient list.
That means:
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Ingredients named clearly and accurately
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No rebranding of ingredients to sound more appealing
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No functional additives disguised as something else
We believe consumers deserve clarity, not cleverness.
Transparency Over Mystery
Some brands rely on proprietary blends or vague descriptors to differentiate themselves. We take the opposite approach.
Steviva favors transparency over mystery:
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Ingredients are disclosed
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Functions are explained
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Tradeoffs are acknowledged
When you understand what’s in your food, you can make better choices. We respect that.
Consistency Is a Standard, Too
Ingredient integrity doesn’t stop at selection — it extends to consistency.
Steviva maintains standards around:
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Ingredient specifications
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Supplier qualification
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Batch-to-batch performance
When you find a Steviva product that works for you, it should work the same way every time.
Why This Matters
Reducing sugar is personal. People rely on Steviva products for everyday routines, dietary goals, and long-term habits.
That’s why our ingredient standards are designed to support:
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Confidence in what you’re consuming
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Predictable results in baking and beverages
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Long-term trust, not short-term claims
Our Commitment
We won’t compromise ingredient standards to chase trends.
We won’t dilute transparency for convenience.
We won’t ask you to trust what you can’t see.
Our commitment is simple:
If it’s in a Steviva product, it’s there for a reason, and we’re happy to explain why.