For the last decade, the wellness world has been locked in a sugar hangover. Blood sugar spikes. Energy crashes. Cravings that feel personal. Then came GLP-1 drugs, hailed as miracle fixes. Powerful? Yes. Magical? No. Necessary for everyone? Absolutely not....
Sugar, Science, and Strategy: Why the New U.S. Dietary Guidelines Will Reshape Better-For-You Food Innovation, and How You Can Lead the Chargeby Thom King, CFS – Chief Innovation Officer, Food Scientist, Icon Foods You’ve probably heard rumblings that something big...
Smart Cookies: The Future of School SnacksBy Thom King CFS, Chief Innovations Officer/Certified Food Scientist - Icon Foods At Icon Foods, we believe that better-for-you should start young. That’s why we’re leading the charge in sugar reduction for children’s snacks—especially...
KetoseSweet+ by Steviva Brands: A Comprehensive Overview for Consumersby Thom King, CFS, Chief Innovation Officer/Food Scientist The demand for natural, low-calorie sweeteners has surged as consumers seek healthier alternatives to sugar. Icon Foods addresses this need with KetoseSweet+, a proprietary...
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